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Marketing management /

Kotler,Philip

Marketing management / Philip Kotler, Kevin Lane Keller, and Alexander Chernev. - Sixteenth edition. - Harlow, England : Pearson, 2022. - 605 pages : colour illustration ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781292404813

Subjects--Topical Terms:
Marketing--management.
Small business marketing.

LC Class. No.: HF5415.13 / .K871 2022

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