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Sports marketing : a strategic perspective /

Shank, Matthew D.

Sports marketing : a strategic perspective / Matthew D. Shank, Mark R. Lyberger - Sixth edition. - New York : Routledge, 2022. - xii, 795 pages : ilustration ; 26 cm.

Includes bibliographical references and index.

ISBN: 9780367141646

Subjects--Topical Terms:
Sports--Marketing.

LC Class. No.: GV716 / .S528 2022

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