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Consumer behavior : buying, having, and being /

Solomon, Michael R.

Consumer behavior : buying, having, and being / Michael R. Solomon - Thirteenth edition. Global edition - Harlow, England : Pearson, 2020. - 640 pages : illustrations (some color) ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781292318103

Subjects--Topical Terms:
Consumer behavior.
Consumers' preferences.

LC Class. No.: HF5415.32 / .S689 2020

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