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Integrated advertising, promotion & marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. - Ninth edition. Global edition - Upper Saddle River : Pearson, 2021. - 469 pages : colour illustration ; 28 cm.

Includes bibliographical references and index.

ISBN: 9781292411217

Subjects--Topical Terms:
Communication in marketing.
Marketing--Psychological aspects.

LC Class. No.: HF5415.123 / .C648 2022

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