Principles of marketing /
Kotler, Philip
Principles of marketing / Philip Kotler and Gary Armstrong - Eighteenth edition - United Kingdom : Pearson Education Limited, 2021. - 728 pages : colour illustrations ; 28 cm.
Includes indexes and bibliographical references.
9781292341132
Marketing.
Marketing research.
HF5415 / .K874 2021
Principles of marketing / Philip Kotler and Gary Armstrong - Eighteenth edition - United Kingdom : Pearson Education Limited, 2021. - 728 pages : colour illustrations ; 28 cm.
Includes indexes and bibliographical references.
9781292341132
Marketing.
Marketing research.
HF5415 / .K874 2021