Strategic sport communication /
Pedersen, Paul Mark,
Strategic sport communication / Paul M. Pedersen, PhD, Pamela C. Laucella, PhD, Edward (Ted) M. Kian, PhD, Andrea N. Geurin, PhD. - Third edition. - xi, 460 pages : illustrations ; 28 cm
Includes bibliographical references and index.
"This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
9781492594499
Sports administration.
Communication in sports.
GV713 / .P371 2021
Strategic sport communication / Paul M. Pedersen, PhD, Pamela C. Laucella, PhD, Edward (Ted) M. Kian, PhD, Andrea N. Geurin, PhD. - Third edition. - xi, 460 pages : illustrations ; 28 cm
Includes bibliographical references and index.
"This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--
9781492594499
Sports administration.
Communication in sports.
GV713 / .P371 2021