Ethics in marketing :
Murphy, Patrick E., 1948-
Ethics in marketing : international cases and perspectives / written and edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris. - Second edition. - xii,198 pages : illustrations ; 25 cm
Includes bibliographical references and index.
Cover; Title; Copyright; Dedication; Contents; List of figures, tables, boxes and appendices; List of case contributors; Preface; Acknowledgments; PART I Background; 1 Foundational perspectives for ethical and socially responsible marketing decisions; 2 Advanced perspectives for ethical and socially responsible marketing decisions; 3 "Preserving the venture"-a sample case study with frameworks and ethical analysis; PART II Short cases; 4 Just a friendly request; 5 Going along to get along; 6 Casas Bahia; 7 Discount Drugstore: no gifts allowed? 8 Reference prices in retailing: what is a fair comparison?9 Drug testing in India; 10 Starbucks China: the world's priciest cup of coffee; PART III Intermediate cases; 11 Superior Services: should short skirts sell software?; 12 Tough Decisions: something to snack on; 13 A young pharmacist's dilemma: questionable transactions; 14 PETA; 15 Zara and fast fashion; 16 The Co-operative Bank of the UK; 17 Counterfeits in online retailing: how they are sold and what can be done to fight back; 18 Montenegro Electronics, Ltd.; PART IV Long cases. 19 The Coca-Cola Company: the skinny on a big fat problem20 Auchan (France); 21 TOMS Shoes: One for One movement; 22 Facebook in the developed and developing world; 23 VISA and FIFA: everywhere you want to be?; Index.
9781138648098
2016029976
Marketing--Moral and ethical aspects.
Marketing--Case studies.
HF5415 / .M972 2017
174/.4
Ethics in marketing : international cases and perspectives / written and edited by Patrick E. Murphy, Gene R. Laczniak and Fiona Harris. - Second edition. - xii,198 pages : illustrations ; 25 cm
Includes bibliographical references and index.
Cover; Title; Copyright; Dedication; Contents; List of figures, tables, boxes and appendices; List of case contributors; Preface; Acknowledgments; PART I Background; 1 Foundational perspectives for ethical and socially responsible marketing decisions; 2 Advanced perspectives for ethical and socially responsible marketing decisions; 3 "Preserving the venture"-a sample case study with frameworks and ethical analysis; PART II Short cases; 4 Just a friendly request; 5 Going along to get along; 6 Casas Bahia; 7 Discount Drugstore: no gifts allowed? 8 Reference prices in retailing: what is a fair comparison?9 Drug testing in India; 10 Starbucks China: the world's priciest cup of coffee; PART III Intermediate cases; 11 Superior Services: should short skirts sell software?; 12 Tough Decisions: something to snack on; 13 A young pharmacist's dilemma: questionable transactions; 14 PETA; 15 Zara and fast fashion; 16 The Co-operative Bank of the UK; 17 Counterfeits in online retailing: how they are sold and what can be done to fight back; 18 Montenegro Electronics, Ltd.; PART IV Long cases. 19 The Coca-Cola Company: the skinny on a big fat problem20 Auchan (France); 21 TOMS Shoes: One for One movement; 22 Facebook in the developed and developing world; 23 VISA and FIFA: everywhere you want to be?; Index.
9781138648098
2016029976
Marketing--Moral and ethical aspects.
Marketing--Case studies.
HF5415 / .M972 2017
174/.4