Entrepreneurship /

Hisrich, Robert D.

Entrepreneurship / Robert D. Hisrich; Michael P. Peters; Dean A. Shepherd - Eleventh edition - New York, NY : McGraw-Hill Education, ©2020. - xxiii, 581 pages : illustrations ; 26 cm.

Previous edition: 2017.

Part I: The Entrepreneurial Perspective --
Part II: From Idea to the Opportunity --
Part III: From the Opportunity to the Business Plan --
Part IV: From the Business Plan to Funding the Venture --
Part V: From Funding the Venture to Launching, Growing and Ending the New Venture --
Part VI: Cases.

Entrepreneurship, by Robert Hisrich, Michael Peters and Dean Shepherd has been designed to clearly instruct students on the process of formulating, planning, and implementing a new venture. Students are exposed to detailed descriptions of 'how to' embark on a new venture in a logical manner. Comprehensive cases at the end of the text have been hand-picked by the authors to go hand-in-hand with chapter concepts, helping to reinforce key topics.

9781260565621


New business enterprises--Management.
New business enterprises.
Entrepreneurship.

HD62.5 / .H673 2020