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Marketing :

Armstrong, Gary

Marketing : an introduction / Gary Armstrong; Philip Kotler with Marc Oliver Opresnik - Fourteenth edition - 676 pages : colour illustration ; 28 cm.

Includes bibliographical references and index

ISBN: 9781292294865

Subjects--Topical Terms:
Marketing
Marketing--Management

Subjects--Geographic Terms:
Asia

LC Class. No.: HF5415 / .A727 2020

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