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Marketing research :

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra - Seventh edition - Harlow, England: Pearson Education Limited, 2020. - 882 pages : colour illustration; 28 cm.

Includes bibliographical references and index

ISBN: 9781292265636

Subjects--Topical Terms:
Marketing research
Marketing research--Methodology

LC Class. No.: HF5415.2 / .M236 2020

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