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Marketing management :

Kotler, Philip

Marketing management : an Asian perspective / Philip Kotler; Kevin Lane Keller; Swee Hoon Ang; Chin Tiong Tan; Siew Meng Leong - Seventh edition - Harlow, England: Pearson Education Limited, 2018. - xxvi, 845 pages: colour illustration; 28 cm.

Includes indexes

ISBN: 9781292089584

Subjects--Topical Terms:
Marketing--Management
Marketing

Subjects--Geographic Terms:
Asia

LC Class. No.: HF5415.13 / .K871 2018

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