Promoting and marketing events :

Jackson, Nigel A.

Promoting and marketing events : theory and practice / Nigel Jackson. - 1st ed. - New York : Routledge, 2013. - xx, 254 pages : illustration ; 26 cm.

Includes bibliographical references (p. 236-250) and index.



9780415667333

2012034838


Special events--Marketing.
Special events--Public relations.

GT3405 / .J124 2013

394.2