Promoting and marketing events :
Jackson, Nigel A.
Promoting and marketing events : theory and practice / Nigel Jackson. - 1st ed. - New York : Routledge, 2013. - xx, 254 pages : illustration ; 26 cm.
Includes bibliographical references (p. 236-250) and index.
9780415667333
2012034838
Special events--Marketing.
Special events--Public relations.
GT3405 / .J124 2013
394.2
Promoting and marketing events : theory and practice / Nigel Jackson. - 1st ed. - New York : Routledge, 2013. - xx, 254 pages : illustration ; 26 cm.
Includes bibliographical references (p. 236-250) and index.
9780415667333
2012034838
Special events--Marketing.
Special events--Public relations.
GT3405 / .J124 2013
394.2