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Marketing management /

Kotler, Philip.

Marketing management / 2012 Philip Kotler, Kevin Lane Keller. - 14th ed. - Boston : Pearson, 2012 - 1 v. (various pagings)

includes bibliographical references

ISBN: 9780273753360

Subjects--Uniform Titles:
Marketing -- Management.

LC Class. No.: HF5415.13 / .K874 2012

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