The face-to-face book :
Keller, Edward B., 1955-
The face-to-face book : why real relationships rule in a digital marketplace / Ed Keller and Brad Fay. - 1st Free Press hardcover ed. - New York : Free Press, 2012. - xv, 287 pages : ill. ; 24 cm.
Includes bibliographical references and index.
The science of social -- Conversation starters : what makes a brand talkworthy? -- Influencers : the people at the center of the conversation -- Word of mouth meets Madison Avenue -- Rethinking media : planning for word of mouth -- All things in moderation : where social media fits -- Word of mouth as a channel (or, can you buy word of mouth?) -- Negative word of mouth : a cause for alarm or a customer's greatest gift? -- Imagining a new "social marketing."
9781451640069 (alk. paper) 1451640064 (alk. paper)
2012001413
Word-of-mouth advertising.
Social marketing.
Marketing--Social aspects.
HF5827.95 / .K291 2012
658.8/72
The face-to-face book : why real relationships rule in a digital marketplace / Ed Keller and Brad Fay. - 1st Free Press hardcover ed. - New York : Free Press, 2012. - xv, 287 pages : ill. ; 24 cm.
Includes bibliographical references and index.
The science of social -- Conversation starters : what makes a brand talkworthy? -- Influencers : the people at the center of the conversation -- Word of mouth meets Madison Avenue -- Rethinking media : planning for word of mouth -- All things in moderation : where social media fits -- Word of mouth as a channel (or, can you buy word of mouth?) -- Negative word of mouth : a cause for alarm or a customer's greatest gift? -- Imagining a new "social marketing."
9781451640069 (alk. paper) 1451640064 (alk. paper)
2012001413
Word-of-mouth advertising.
Social marketing.
Marketing--Social aspects.
HF5827.95 / .K291 2012
658.8/72