Business research methods/

Cooper, Donald R.

Business research methods/ 2003 Donald R. Cooper, Pamela S. Schindler. - 8th ed. - Boston: McGraw-Hill, c2003. - xix,857p.: ill., some col.; 26cm.+ 1 CD-Rom (4 3/4 in.)

Uses a strong blend of theory and real-world practice to explain which research methods are appropriate.

Includes references and index.

9780072819793

0072498730


Industrial management--Research.

HD30.4 / .C776 2003