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Ethical marketing decisions the higher road /

Laczniak, Gene R.

Ethical marketing decisions the higher road / Gene R. Laczniak and Patrick E. Murphy. - Boston : Allyn and Bacon, 1993 - xiv. 322 p. : ill. ; 24cm.

Includes bibliographical references and index.

ISBN: 9780205136278

Subjects--Topical Terms:
Business ethics
Marketing--Moral and ethical aspects

LC Class. No.: HF 5387 / .L128 1993

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