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Marketing : an introduction /

Armstrong, Gary

Marketing : an introduction / Gary Armstrong, University of North Carolina, Philip Kotler, Northwestern University. - Thirteenth Edition. - xxviii, 642 ; 28 cm

Revised edition of the authors' Marketing, 2015.

Includes bibliographical references (pages 601-621) and indexes.

ISBN: 9780134149530

LCCN: 2015044448

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .K625 2017

Dewey Class. No.: 658.8

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