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Consumer behavior /

Kardes, Frank R.

Consumer behavior / Frank R. Kardes, University of Cincinnati, Maria L. Cronley, Miami University, Thomas W. Cline, Saint Vincent College. - 2e. - xxii, 550 pages : color illustrations ; 27 cm

Previously published: Mason, OH : South-Western, Cengage Learning, c2011.

Includes bibliographical references and indexes.

ISBN: 9781133587675

LCCN: 2013950682

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.3 / .K297 2015

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