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Marketing management in Asia/

Iacobucci, Dawn,

Marketing management in Asia/ 2015 Dawn Iacobucci, Randall Shannon and Nichols Grigoriou - xiii, 530 pages ; 26 cm

Includes bibliographical references and index.

ISBN: 9789814455244

LCCN: 2013944273

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415 / .I33 2015

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