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Sports marketing /

Fetchko, Michael J.

Sports marketing / Michael J. Fetchko, Donald P. Roy, Kenneth E. Clow. - 1st ed. - Boston : Pearson, c2013. - xxi, 391 p. : col. ill. ; 30 cm.

Includes bibliographical references and indexes.

ISBN: 9780132135467

LCCN: 2012018581

Subjects--Topical Terms:
Sports--Marketing.

LC Class. No.: GV716 / .F48 2013

Dewey Class. No.: 796.06/88

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