Strategic management:

Viljoen, John.

Strategic management: planning and implementing succesful corporate strategies/ John Viljoen. - 2nd ed. - Melbourne, Australia: Longman Australia Pty Limited, c1994. - vii,530p.: ill.; 23.2cm.

To 'unwrap' strategic management, to clarify the understanding of its central concepts and components.

Includes bibliographic and index

9780582806320 0582806321


Strategic management--Planning

HD30.28 / .V711 1994