Innovation and product management :

Innovation and product management : a holistic and practical approach to uncertainty reduction / edited by Kurt Gaubinger, Michael Rabl, Scott Swan, Thomas Werani - New York : Springer, 2015. - xvi, 327p. : ill. ; 24cm.

Springer Texts in Business and Economics

Includes bibliographical references and index

9783642543753


New product
Product management

HD45 / .I581 2015