Advertising and promotion :
Belch, George E. 1951-
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University. - 10e. - New York, NY : McGraw-Hill, 2015. - xxxiv, 842p. : col. ill. ; 29 cm
Includes bibliographical references and indexes.
9780078028977
2013041596
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B425 2015
659.1
Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch, both of San Diego State University. - 10e. - New York, NY : McGraw-Hill, 2015. - xxxiv, 842p. : col. ill. ; 29 cm
Includes bibliographical references and indexes.
9780078028977
2013041596
Advertising.
Sales promotion.
Communication in marketing.
HF5823 / .B425 2015
659.1