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Sport marketing /

Mullin, Bernard James.

Sport marketing / Bernard J. Mullin, Stephen Hardy, William A. Sutton. - Fourth edition. - xix, 482p. : col. ill. ; 29 cm

Includes bibliographical references and index.

ISBN: 9781450424981

LCCN: 2013031098

Subjects--Topical Terms:
Sports--Marketing.

LC Class. No.: GV716 / .M954 2014

Dewey Class. No.: 338.4/3796

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