Sport promotion and sales management /

Irwin, Richard L., 1957-

Sport promotion and sales management / Richard L. Irwin, William A. Sutton, Larry M. McCarthy. - 2nd ed. - Champaign, IL : Human Kinetics, c2008. - xi, 339p. : ill. ; 29 cm.

Includes bibliographical references (p. 311-329) and index.

Introduction to sport promotion and sales -- Theoretical foundations for effective sport promotion and sales -- Sport consumer incentivization -- Sport ticket sales staff training -- Sport ticket sales -- Customer service and retention -- Sport sponsorship fundamentals -- Sport sponsorship sales -- Sport sponsorship activation -- Promotional merits of sport licensing -- E-commerce as a promotional tool -- Sport brand communications -- Sport promotion and sales risk management.



9780736064774

2007037887


Sports--Public relations.
Sports--Marketing.

GV714 / .I726 2008

659.2/9796