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Sports marketing : the view of industry experts /

Bruton, Daniel J.

Sports marketing : the view of industry experts / Daniel J. Bruton, MBA, president of SportRx. - Burlington, Massachusetts : Jones & Bartlett Learning, 2016. - xxi, 312p. : col. ill. ; 23 cm

Includes bibliographical references and index.

ISBN: 9781284034097

LCCN: 2014044442

Subjects--Topical Terms:
Sports--Marketing.

LC Class. No.: GV716 / .B8861 2016

Dewey Class. No.: 796.0688

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