Social media in sport marketing /

Newman, Timothy, 1968-

Social media in sport marketing / Timothy Newman, Jason Frederick Peck, Charles Harris, Brendan Wilhide. - Scottsdale, Arizona : Holcomb Hathaway, Publishers, 2013. - xiv, 202 p. : ill. ; 23 cm.

Includes bibliographical references and index.



9781934432785

2013004173


Sports--Marketing.
Sports--Computer network resources.
Social media.

GV716 / .N551 2013

338.47796