Playing to win :

Lafley, A. G.

Playing to win : how strategy really works / A.G. Lafley and Roger L. Martin. - 260 pages : illustrations ; 25 cm.

Includes bibliographical references (pages 239-243) and index.

Strategy = choice -- What is winning? -- Where to play -- How to win -- Playing to your strengths -- Managing what matters -- Thinking through strategy -- Shortening your odds.

9781422187395

2012031189


Procter & Gamble Company.


Strategic planning.
Success in business.
Organizational change.

HD30.28 / .L164 2013

658.4/012