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Integrated advertising, promotion & marketing communications /

Clow, Kenneth E.

Integrated advertising, promotion & marketing communications / Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack. - 3rd ed. - Upper Saddle River, NJ : Pearson Prentice Hall, 2007. - p. cm.

ISBN: 9780131866225

LCCN: 2005053527

Subjects--Topical Terms:
Communication in marketing
Advertising

LC Class. No.: HF5415.123 / .C648 2007

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