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The Business of Influence : reframing marketing and PR for the digital age /

Sheldrake, Philip, 1971-

The Business of Influence : reframing marketing and PR for the digital age / Philip Sheldrake - Chichester : Wiley, 2011 - xxi, 209p. : ill. ; 24cm.

Includes bibliographical references and index

ISBN: 9780470978627

Subjects--Topical Terms:
Internet marketing
Marketing
Public relations
Influence (Psychology)

LC Class. No.: F5415.1265 / .S544 2011

Dewey Class. No.: 658.872

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