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Introduction to marketing /

McDaniel, Carl

Introduction to marketing / Carl McDaniel, Charles W. Lamb, Joseph F. Hair, Jr. - Australia : South Western / Cengage 2011 - xxvii: 777 p. : col. ill., 28 cm.

ISBN: 9780538754873

Subjects--Topical Terms:
Marketing
Marketing--Management

LC Class. No.: HF5415 / .M478 2011

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