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Marketing communications :

Fill, Chris.

Marketing communications : brands, experiences and participation / Chris Fill, University of Plymouth. - Sixth edition. - 820pages.:

ISBN: 9780273770541

LCCN: 2013008384

Subjects--Topical Terms:
Communication in marketing.
Marketing channels.
Sales promotion.
Branding (Marketing)

LC Class. No.: HF5415.123 / .F55 2013

Dewey Class. No.: 658.8/02

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