International business :

Wild, John J.

International business : the challenges of globalization / John J. Wild, and Kenneth L. Wild, - Eighth Edition. Global Edition - xxvii, 460 pages ; 28 cm

Includes bibliographical references and index.

Global business environment -- Globalization -- National business environments -- Cross-cultural business -- Political economy and ethics -- Economic development of nations -- International trade and investment -- International trade theory -- Political economy of trade -- Foreign direct investment -- Regional economic integration -- The international financial system -- International financial markets -- International monetary system -- International business management -- International strategy and organization -- Analyzing international opportunities -- Selecting and managing entry modes -- Developing and marketing products -- Managing international operations -- Hiring and managing employeeglossary -- Bibliographic references -- Index.

9781292095042

2014020326


International business enterprises--Management.
International trade.

HD62.4 / .W586 2016

658/.049