Marketing research /

Burns, Alvin C.

Marketing research / Alvin C. Burns, Ronald F. Bush. - 7th ed. - Boston : Pearson, c2014. - xxix,487 p. : ill. ; 26 cm.

Includes bibliographic references and index.

9780273768517

2012027317


Marketing research.

HF5415.2 / .B779 2014

658.8/3