Marketing research /
Burns, Alvin C.
Marketing research / Alvin C. Burns, Ronald F. Bush. - 7th ed. - Boston : Pearson, c2014. - xxix,487 p. : ill. ; 26 cm.
Includes bibliographic references and index.
9780273768517
2012027317
Marketing research.
HF5415.2 / .B779 2014
658.8/3
Marketing research / Alvin C. Burns, Ronald F. Bush. - 7th ed. - Boston : Pearson, c2014. - xxix,487 p. : ill. ; 26 cm.
Includes bibliographic references and index.
9780273768517
2012027317
Marketing research.
HF5415.2 / .B779 2014
658.8/3