Marketing management :

Ramaswamy V S

Marketing management : global perspective, Indian content / 2014 V S Ramaswamy, S Namakumari. - Delhi : Macmillan, 2013 - xlv, 788 p. : ill. ; 28 cm

Includes bibliographic references and index

9781259026416


Marketing management--Indian

HF5415.13 / R165 2014