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Foundations of marketing /

Pride, William M., 1942-

Foundations of marketing / 2015 William M. Pride, O. C. Ferrell. - 6th Ed. - pages cm

ISBN: 9781285429779

LCCN: 2013952148

Subjects--Topical Terms:
Marketing
Marketing research
Pricing

LC Class. No.: HF5415 / .P947 2015

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