Basic marketing : a marketing strategy planning approach
Perreault, William D , Jr.
Basic marketing : a marketing strategy planning approach 2014 William D Perreault, Jr.; Joseph P Cannon, (Assistant professor of marketing); E Jerome McCarthy - 19th ed. - New York, NY : McGraw-Hill Irwin, [2014] - xl, 725 pages : c olor illustrations ; 29 cm
9781259060762
Marketing ----Management.
HF5415.13 / .P455 2014
Basic marketing : a marketing strategy planning approach 2014 William D Perreault, Jr.; Joseph P Cannon, (Assistant professor of marketing); E Jerome McCarthy - 19th ed. - New York, NY : McGraw-Hill Irwin, [2014] - xl, 725 pages : c olor illustrations ; 29 cm
9781259060762
Marketing ----Management.
HF5415.13 / .P455 2014