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Marketing for hospitality and tourism /

Kotler, Philip.

Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens. - Sixth edition. - xxi, 682 pages : color illustrations ; 29 cm

Includes bibliographical references and index.

ISBN: 9780132784023

LCCN: 2012037955

Subjects--Topical Terms:
Hospitality industry--Marketing.
Tourism--Marketing.

LC Class. No.: TX911.3.M3 / K68 2014

Dewey Class. No.: 338.4/791068

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