Marketing management :
Mullins, John W.
Marketing management : a strategic decision-making approach / 2013 John W. Mullins, Orville C. Walker, Jr. - 8th ed. - New York : McGraw-Hill, c2013. - xxi, 547 p. : ill. ; 26 cm.
Includes index.
9780071326377
2011049516
Marketing--Management.
HF5415.13 / .M352 2013
658.8
Marketing management : a strategic decision-making approach / 2013 John W. Mullins, Orville C. Walker, Jr. - 8th ed. - New York : McGraw-Hill, c2013. - xxi, 547 p. : ill. ; 26 cm.
Includes index.
9780071326377
2011049516
Marketing--Management.
HF5415.13 / .M352 2013
658.8