Essentials of global marketing /
Hollensen, Svend.
Essentials of global marketing / 2012 Svend Hollensen. - 2nd ed. - Harlow, Essex, England : Pearson Education, 2012. - xxviii, 524 p. : col. ill., facsims., 1 map, ports. ; 27 cm.
Includes bibliographical references and index.
9780273756545
2008017536
Export marketing.
Export marketing--Case studies.
HF1416 / .H65 2012
658.8/4
Essentials of global marketing / 2012 Svend Hollensen. - 2nd ed. - Harlow, Essex, England : Pearson Education, 2012. - xxviii, 524 p. : col. ill., facsims., 1 map, ports. ; 27 cm.
Includes bibliographical references and index.
9780273756545
2008017536
Export marketing.
Export marketing--Case studies.
HF1416 / .H65 2012
658.8/4