Services marketing :
Zeithaml, Valarie A.
Services marketing : integrating customer focus across the firm / 2013 Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - 6th ed. - New York : McGraw-Hill Irwin, c2013. - xxvii, 642 p. : ill. ; 26 cm
Includes bibliographical references and index.
9780071086967
Service industries--Marketing
Customer services.
Marketing.
HD9980.5 . / Z45 2013
Services marketing : integrating customer focus across the firm / 2013 Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler - 6th ed. - New York : McGraw-Hill Irwin, c2013. - xxvii, 642 p. : ill. ; 26 cm
Includes bibliographical references and index.
9780071086967
Service industries--Marketing
Customer services.
Marketing.
HD9980.5 . / Z45 2013