Global marketing :
Alon, Ilan
Global marketing : contemporary theory, practice, and cases / c2013 Ilan Alon, Eugene Jaffe with Donata Vianelli - New York : McGraw-Hill Irwin, c2013 - xxi, 602p. : ill., maps ; 26cm.
Includes index
9780071318204
Export marketing
Export marketing--Case studies.
Marketing
HF5548.32 / .A454 2013
658.84
Global marketing : contemporary theory, practice, and cases / c2013 Ilan Alon, Eugene Jaffe with Donata Vianelli - New York : McGraw-Hill Irwin, c2013 - xxi, 602p. : ill., maps ; 26cm.
Includes index
9780071318204
Export marketing
Export marketing--Case studies.
Marketing
HF5548.32 / .A454 2013
658.84