Basic marketing :
Perreault, William D.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 18th ed. - New York : McGraw-Hill/Irwin, c2011. - xxxix, 746, 30, 11 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes.
9780073529950 9780073529950
2010032240
Marketing--Management.
HF5415.13 / .M369 2011
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 18th ed. - New York : McGraw-Hill/Irwin, c2011. - xxxix, 746, 30, 11 p. : ill. (some col.) ; 29 cm.
Includes bibliographical references and indexes.
9780073529950 9780073529950
2010032240
Marketing--Management.
HF5415.13 / .M369 2011